DATE PUBLISHED: FRIDAY, 16 JUNE 2023 11:19 PM IST
DATE MODIFIED: SATURDAY, 17 JUNE 2023 04:52 PM IST
Mercedes announced in a press meet on 15th June 2023, a paradigm shift from voice commands to AI based active conversations in their cars in a collaborative partnership with Open AI of Microsoft. Now the drivers can have the ultimate experience of a conversational engagement with the Chat GPT interface of Azure Open AI.
"MERCEDES collaborated+ with OPEN AI to introduce
CHAT GPT in the luxury cars"
As the new technology kicks off yesterday's innovation, better standards are set for a seamless user experience.
When the whole world thought the super and luxury cars were already saturated with the most cutting edge innovations, Mercedes came up with a revolutionary introduction of ChatGPT for a period of 3 months on the MBUX based vehicles that only had the voice command option. This beta program, as per Mercedes, would give insights on the adoption and integration of AI based interface for its premium cars.
So far, the “Hey Mercedes” voice command helped in performing various activities in the car including temperature control to location mapping. This transition from simple commands to hitherto unknown active, intuitive & interactive conversations help in getting more personalised information and actions on the wheels.
Elevated voice command and interaction, expanded task capability, contextual followup questions and integration with third party services form the crux of this revolution. These functions include knowing a recipe or a movie show to booking restaurant reservations to grabbing movie tickets on the go.
People also found this as a lucrative opportunity for Microsoft and Mercedes to store the voice data securely, anonymize, and analyze on its cloud infrastructure for gaining insights for longterm adoption and advanced integration through its cloud services. Future plans of integrating AI based language models are also on the cards.
Mercedes is very keen on ensuring privacy and data protection. Some sources also say, General Motors announced their cooperation with Open AI already in the month of March. This stance of Mercedes pulls out a quantum leap in the AI based processes in the automobile industry. Also follow us for latest car news to integrate car & lifestyle
Images Source: Mercedes (OEM)
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